Dobby-The-Chef had recently conducted a promotional camp at Nagpur Veterinary Hospital, Alankar Square. The team spoke to more than 300 dog owners about the life-stage nutrition and the importance of fresh and preservative-free food. Also, how balanced diet for pets is essential in building immunity against common disorders. Fresh food from Dobby-The-Chef’s kitchen got an overwhelming response from all dog owners who visited the camp. Dobby-The-Chef, a start-up being incubated by IIM, is a premium subscription based pet food service which delivers fresh and healthy pet food at your doorstep.
STUDIO UNIFORMS, an online and offline platforms being incubated with IIM Bangalore and Nagpur, has been successful in generated revenue within 2 months of incubation, even before going online. A recent pre-launch was done on July 21 and 22 by participating in an Exhibition in Chitnavis Centre, Nagpur. This event gave us not only first-hand client feedback but also generated some T-shirt Orders.
A Zumba fitness club from Nagpur city used the latest branding and marketing strategy of gifting all her clients T-shirts designed and printed by us. She was very happy with our work and has referred our name to many others.
STUDIO UNIFORMS’ first order of custom designed T-shirts was for the employees of Ajmera Tyres. To our surprise their clients too wanted the t-shirts. The startup is happy to receive testimonial from Mr Dipesh Ajmera — “Your t-shirts are highly appreciated. Customer and influencer are demanding for it too.”
Native Chefs had recently organised a small event to give the invitees a glimpse of the delicacies that can be ordered through them. The event was well received. Food items of various communities – Maharashtrian, Bengali, Panjabi, Rajasthani among others – were showcased and visitors were allowed to taste them. It was like a pre-launch showcase of ‘Native Chefs’.
Recently, Hungerpacks had organised three events at 91springboard, Lower Parel, Mumbai. The events are collectively called the Hungerpacks tasting sessions and were conducted for Epigamia and Frugurpop. The tasting sessions were one of the first outreaches conducted by the company. Close to 50 participants contributed their feedback at the events. The objective was to collect honest reviews and build a consumer research for the brand.
The brands at the end of the on-ground and social media activity were given the Hungerpacks report on their various variants with consolidated critical and crucial feedback which was much appreciated by the brand. The report is now helping the brand to build and modify their strategy and products better.
At Almameal, people are influenced to eat what is best. What’s better than home-made food made with love even when you are away from home! The vision of Almameal is to bridge the gap between quality, hygienic food and affordability by serving meals from local home-makers to people who live away from their homes.
As a first exercise, Almameal served 12 meals to 5 customers and the response has been just what was expected. These delicious meals have been served by 5 home-makers who have joined hands with Almameal. Priyanka Palshetkara of ‘Almameal’ said, “We also want to popularise the concept of homemade cuisines like homemade Chinese and homemade Italian to people. Our next steps include expanding in terms of number of homemakers on-boarded and number of customers registered on a subscription basis.”
Recently, FemArtha was invited to conduct a financial awareness workshop as part of a company’s employee engagement programme. Close to 100 participants attended the session. The session focused on taking participants beyond the usual ‘where to invest’ mindset and think broader on their money management goals. Through the session, the participants were encouraged to:
- Cut complexities in personal finance management and focus on basic principles
- Be an investor, not a product collector
- Look for the truths that bankers/agents never tell them because of hidden interests